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How do Home Buyer's Shop?

Impact of Setting a Sale Price Higher Than the Surrounding Market
Chart of how buyers shop

 

I continue to be surprised how many homeowners feel their list price is more of a demand than a prediction. Please keep in mind that the List Price is a prediction, not a demand. It is a prediction of the highest price that various buyers that make up the demand side of the market might pay for your home. Nearly every property sale is the result of a back and forth negotiation. In the market's eyes, your List Price is simply the first offer in a sequence of counter-offers. The most important price you should set before you begin is not the initial asking price, but the lowest possible bid price that you would accept. Please do not go in to the negotiation process with the common mistake of thinking simply "I'll set the initial list price, then just see where it goes from there." You may need to update your bottom-line price later, but the key is not where the negotiations start, but where they end.

Here is what happens when an initial list price is set too high:

  • Fewer buyers are attracted, and fewer offers received.
  • Marketing time is prolonged, and initial marketing momentum is lost.
  • The property attracts “lookers” and helps competing houses look better by comparison.
  • If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan.
  • The property may eventually sell below market value.
Chart of Percent of Buyers Timing Chart
 

 
         
 

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Black Hills Real Estate (BHhomes.INFO)
2401 West Main, Rapid City, SD 57702
605.863.0806 | 605.863.0806@message.alltel.com | L
ee@BHhomes.INFO
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Kahler REALTORS an independently owned and operated member of Prudential Real Estate Affiliates, Inc.
Information deemed accurate but not guaranteed.